Every year, you will never miss an ideal opportunity to show gratitude to your clients and employees. You might prefer Christmas, birthdays, Thanksgiving, Easter, employees’ week, customer service week, etc. A gift helps to remind your clients and staff that you value them and that you are grateful for all that they do. However, there are certain guidelines that you ought to follow to prevent sending the wrong message with your gift. They include:
Exhibiting preferentialism through your gifts to your employees is bad. It denotes that some of them are better than others and this can adversely affect their productivity. Ensure that the gifts are similar and if they have to be different, their value should not differ substantially.
While uniformity is important when gifting employees, it doesn’t have to apply to your clients. Giving them a gift that is in line with their preferences can help to give them a gift that makes a lasting impression because the gift will feel personal.
Giving unique and personalized gifts to your clients will make them feel special. Putting a mark of them on the gift will certainly cheer them up.
Do not be tempted to choose gifts which are too personal to a person’s personal taste and habits like a cigarette box, bar set, etc. unless you are certain that they would be thrilled to receive them. Always keep your gifts neutral and unisex.
Always remember that people are of different orientation and a type of gift that is acceptable in your region might not be received the same way by people of different backgrounds. For example, wine is widely accepted as a gift in Western countries, but approved of by wine lovers only in Eastern countries.
Note that, some gifts create an instant connection and work all the time. They are classic and may include a box of chocolate, assorted sweets, fruit basket, and so on.
Always make sure that your gifts are of excellent quality, especially when giving them to your clients. Gifts of poor quality can give your clients the impression that you do not care about quality and this can hurt your business.
Always remove the price tag from your gift, no matter how much it cost. Allow them to discover the cost of the gift on their own if they want to know.
When giving out gifts in bulk, you should take advantage of various deals that can help you save money. Go to the companies that manufacture the kind of items you wish to offer.
The appearance of your gift counts a lot. It is the first thing that meets the eyes of those whom you present it to. It is worth spending time on the packaging and presentation.